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OMNICHANNEL INTEGRATION

An in-depth look at how retailers are merging the online and offline worlds through branding, showrooming, attribution, QR codes, augmented reality, database marketing, order fulfillment and more.

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Retailers Give Themselves Makeover as Millennials Follow Own Beat

Retailers Give Themselves Makeover as Millennials Follow Own Beat September 12, 2014

Alison LePard, a 19-year-old college sophomore from Wellesley, Mass., says that when she shops for clothes and accessories, her goal is a look that's uniquely...

Sears a Digital Retail Genius?

Sears_logo_small September 12, 2014

Three retailers have been named "geniuses," and it may not be who you expected (well, at least one of the companies). L2, a business benchmarking...

Etsy Bans Redskins Name and Logo

Etsy Bans Redskins Name and Logo September 11, 2014

Etsy, the online marketplace for homemade and vintage products and other "unique goods," announced on Tuesday that it was banning the Redskins name and logo...

Zappos, MapMyFitness Will Tell You When You Need New Running Shoes

August 20, 2014

Zappos and training app MapMyFitness are teaming up to ensure runners are never logging miles on worn-out shoes. The two companies announced last week a...

ModCloth is First Retailer to Sign Anti-Photoshop Pledge

ModCloth_logo August 15, 2014

The days of impossibly thin models and botched Photoshop jobs may soon be behind us. Yesterday, ModCloth, an e-retailer specializing in vintage-inspired and independently created...

Banana Republic Unveils New Look Under Creative Director Marissa Webb

Banana_republic_logo August 8, 2014

Back in April, Banana Republic announced that it had appointed Marissa Webb its new creative director in the pursuit of a more fashionable image. After posting a...

Turning ‘Showrooming’ to the Retailer's Advantage

Janet Valenza July 28, 2014

Brick-and-mortar retailers are howling about "showrooming" — i.e., consumers browsing in-store to see, touch and experience products, only to return home to buy those some...

Beacons and Augmented Reality: Retail's Future

iBeacon July 16, 2014

Contactless payments, click-and-collect and 3-D printing are just some examples of how the retail industry is embracing the latest technology in the hope of stopping...

Sears, Kmart Introduce Cross-Store Pickup Program

KMart_logo2 July 9, 2014

Sears and Kmart, two leading integrated retailers focused on making shopping easier for Shop Your Way members and customers, are introducing a unique online/in-store collaboration...

bebe to Exit 2b Business, Cut Jobs

bebe_logo June 30, 2014

bebe stores announced Friday plans to exit its 2b business as part of the apparel retailer's ongoing turnaround plan to drive long-term growth and sustainable...

 
 
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