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OMNICHANNEL INTEGRATION

An in-depth look at how retailers are merging the online and offline worlds through branding, showrooming, attribution, QR codes, augmented reality, database marketing, order fulfillment and more.

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RSS More On Omnichannel Integration

Understanding the New Customer Journey

Rory Dennis, Amplience March 13, 2015

A lot has changed for online shoppers in recent years. The customer journey today has become a multiplatform experience, often including interactions via smartphones, tablets,...

Barnes & Noble Takes Flashnotes on College Business

Barnes and Noble March 10, 2015

Barnes & Noble is adding Flashnotes.com to its college bookstore business ahead of a spin off of the unit coming later this year. Bloomberg's Matt...

A RadioShack by Any Other Name Actually Might Have Survived

Radio_Shack_logo March 9, 2015

"Inside RadioShack's Slow-Motion Collapse" is the headline of a six-page cover story in Bloomberg Businessweek last month. Why did RadioShack bite the dust? Let's take...

Gap’s Identity Crisis is Getting Uglier

gap logo March 3, 2015

In January, Gap announced it would scrap the role of creative director, and with it, the job of Rebekka Bay. It was, frankly, a bummer...

7 Tips for Mastering Your Call to Action

Lois Brayfield February 25, 2015

The world of marketing has exploded with opportunities to capture the heart of both customers and prospects alike. Whether it's online or offline, marketers bombard...

Customer Retention Tactics From Lands’ End, Home Depot, ProFlowers

etail west logo February 23, 2015

Offer great customer service, make sure your messaging is personalized, and have a single view of the customer are some of the best ways to...

Costco, American Express Partnership to End

Costco Tightens Return Policy February 13, 2015

Costco shoppers who have been limited for years to American Express credit cards may be able to pluck a new option from their wallets or...

Barneys to Release a Print Edition of its Editorial Site, The Window

Barneys_logo February 13, 2015

From Net-a-Porter's quarterly print magazine  Porter  to Shopbop's digital editorials that star the likes of Nicole Richie and Rachel Zoe, shoppable publications have become another...

Gap Drops Piperlime to Focus on Fixing its Major Brands

Piperlime's logo January 26, 2015

Gap is dropping its small Piperlime online brand so the apparel maker and retailer can focus on fixing the problems bedeviling its much bigger namesake...

Adidas Sells Rockport Footwear Brand to Rival New Balance

adidas_logo January 23, 2015

Adidas said it will sell the Rockport shoe business to a company formed jointly by competitor New Balance Athletic Shoe Inc. as it takes the...

 
 
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