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An in-depth look at how retailers are merging the online and offline worlds through branding, showrooming, attribution, QR codes, augmented reality, database marketing, order fulfillment and more.


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Adidas Sells Rockport Footwear Brand to Rival New Balance

adidas_logo January 23, 2015

Adidas said it will sell the Rockport shoe business to a company formed jointly by competitor New Balance Athletic Shoe Inc. as it takes the...

The Business Behind Cyber Monday: Inside Fanatics

Fanatics logo December 3, 2014

Knit hats, "ugly sweaters," NHL jerseys, women's apparel and Derek Jeter merchandise. Those best-selling items are leading the pack at, the online sports...

Hammacher Schlemmer Unveils First ‘Augmented Reality’ Catalog

Hammacher Schlemmer December 3, 2014

Hammacher Schlemmer is pioneering what may well be the next evolution of catalog shopping with the launch of what it describes as the "first augmented...

7 Brands That Are Building the Future of Digital Retail Through Innovation Labs

Nordstrom logo November 19, 2014

At first glance, Westfield San Francisco Centre appears to be a typical American shopping mall with the usual rotation of mass-market retailers, a food court...

Urban Decay Again Defies Expectations

Urban Decay logo 2014 November 18, 2014

With product names such as "All Nighter," "Full Frontal," "Naked" and "Perversion," Urban Decay has been promoting its notion of "beauty with an edge" for...

5 Tips to Personalized Commerce

Big Data October 20, 2014

Personalizing consumers’ shopping experiences — whether in-store or online — is the goal of most every retailer today. With the ever-increasing amount of data...

Brand, Culture Trump Omnichannel for Zumiez Summit 2014 October 2, 2014

The term omnichannel is thrown around so much in the retail industry these days that it begins to become just noise in some respects. In...

’Tis the Season for Hiring

Holiday hiring September 25, 2014

If you're one to predict if the holidays will be successful by how many seasonal employees companies hire, than this year we're going to...

Identifying Williams-Sonoma's X Factor

NEMOA directXchange Fall 2014 September 18, 2014

Home furnishings and housewares retailer Williams-Sonoma is enjoying profitable growth in a competitive marketplace. What's its secret? Pat Connolly, chief strategy and business development officer...

Retailers Give Themselves Makeover as Millennials Follow Own Beat

Retailers Give Themselves Makeover as Millennials Follow Own Beat September 12, 2014

Alison LePard, a 19-year-old college sophomore from Wellesley, Mass., says that when she shops for clothes and accessories, her goal is a look that's uniquely...