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OMNICHANNEL INTEGRATION

An in-depth look at how retailers are merging the online and offline worlds through branding, showrooming, attribution, QR codes, augmented reality, database marketing, order fulfillment and more.

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Turning ‘Showrooming’ to the Retailer's Advantage

Janet Valenza July 28, 2014

Brick-and-mortar retailers are howling about "showrooming" — i.e., consumers browsing in-store to see, touch and experience products, only to return home to buy those some...

Beacons and Augmented Reality: Retail's Future

iBeacon July 16, 2014

Contactless payments, click-and-collect and 3-D printing are just some examples of how the retail industry is embracing the latest technology in the hope of stopping...

Sears, Kmart Introduce Cross-Store Pickup Program

KMart_logo2 July 9, 2014

Sears and Kmart, two leading integrated retailers focused on making shopping easier for Shop Your Way members and customers, are introducing a unique online/in-store collaboration...

bebe to Exit 2b Business, Cut Jobs

bebe_logo June 30, 2014

bebe stores announced Friday plans to exit its 2b business as part of the apparel retailer's ongoing turnaround plan to drive long-term growth and sustainable...

How Brands Can Effectively Baby a Millennial: 4 Crucial Tips

Brands on Social Media June 27, 2014

Between social media, e-commerce, and emerging technology, the way we shop has changed dramatically. At yesterday's Fashion Tech Forum, hosted by Gap, Karen Harvey, and partner ...

Ralph Lauren Home Develops Voice Through Separate Pinterest Account

Ralph Lauren logo June 23, 2014

Lifestyle brand Ralph Lauren is putting a focus on its home furnishings line with a new separate Pinterest account. Ralph Lauren Home used to be...

Garden Ridge Rebranding All Stores to At Home

Garden Ridge June 19, 2014

Garden Ridge, a home décor retail chain, has announced that it's investing $20 million to rebrand all its stores to the successful At Home brand. According to...

LSTN: Like Warby Parker for Fancy Headphones

LSTN May 19, 2014

The buy-one-give-one (B1G1) business model has gotten a lot of traction in the last few years. Supporting social causes is key to feel-good experience design,...

Tips for Strengthening a Growing Business Brand

Brandon Levey, Stitch Labs May 12, 2014

Creating and managing your brand can be very simple. It starts with the people in your organization. Usually that's the first thing organizations forget....

J.Crew Creates ‘Mercantile’ Brand Ahead of Possible IPO

J.Crew_logo2 May 2, 2014

J.Crew, the retail chain that's said to be planning an initial public offering for later this year, has created a brand called "J.Crew Mercantile," potentially...

 
 
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