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OMNICHANNEL INTEGRATION

An in-depth look at how retailers are merging the online and offline worlds through branding, showrooming, attribution, QR codes, augmented reality, database marketing, order fulfillment and more.

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7 Brands That Are Building the Future of Digital Retail Through Innovation Labs

Nordstrom logo November 19, 2014

At first glance, Westfield San Francisco Centre appears to be a typical American shopping mall with the usual rotation of mass-market retailers, a food court...

Urban Decay Again Defies Expectations

Urban Decay logo 2014 November 18, 2014

With product names such as "All Nighter," "Full Frontal," "Naked" and "Perversion," Urban Decay has been promoting its notion of "beauty with an edge" for...

5 Tips to Personalized Commerce

Big Data October 20, 2014

Personalizing consumers’ shopping experiences — whether in-store or online — is the goal of most every retailer today. With the ever-increasing amount of data...

Brand, Culture Trump Omnichannel for Zumiez

Shop.org Summit 2014 October 2, 2014

The term omnichannel is thrown around so much in the retail industry these days that it begins to become just noise in some respects. In...

’Tis the Season for Hiring

Holiday hiring September 25, 2014

If you're one to predict if the holidays will be successful by how many seasonal employees companies hire, than this year we're going to...

Identifying Williams-Sonoma's X Factor

NEMOA directXchange Fall 2014 September 18, 2014

Home furnishings and housewares retailer Williams-Sonoma is enjoying profitable growth in a competitive marketplace. What's its secret? Pat Connolly, chief strategy and business development officer...

Retailers Give Themselves Makeover as Millennials Follow Own Beat

Retailers Give Themselves Makeover as Millennials Follow Own Beat September 12, 2014

Alison LePard, a 19-year-old college sophomore from Wellesley, Mass., says that when she shops for clothes and accessories, her goal is a look that's uniquely...

Sears a Digital Retail Genius?

Sears_logo_small September 12, 2014

Three retailers have been named "geniuses," and it may not be who you expected (well, at least one of the companies). L2, a business benchmarking...

Etsy Bans Redskins Name and Logo

Etsy Bans Redskins Name and Logo September 11, 2014

Etsy, the online marketplace for homemade and vintage products and other "unique goods," announced on Tuesday that it was banning the Redskins name and logo...

Zappos, MapMyFitness Will Tell You When You Need New Running Shoes

August 20, 2014

Zappos and training app MapMyFitness are teaming up to ensure runners are never logging miles on worn-out shoes. The two companies announced last week a...

 
 
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