• Presented By: Retail Online Integration and eM+C
• Sponsored By: Xerox
• Duration: 45 min
• Speakers:
Ben Kirshner, Founder,
CoffeeForLess.com
• Moderator:
Melissa Campanelli, Editor in Chief, Retail Online Integration
• Click Here:
Winning Customer Acquisition Tactics for Cross-Channel Retailers (Fall 2011 Retail Marketing Virtual Show session)
Click above/below to view this webinar, originally offered as a session at the Fall 2011 Retail Marketing Virtual Conference & Expo.
When it comes to growing your cross-channel retail business, acquiring new customers - with the goal of keeping them as long-term customers- should be your first step. But there are correct ways to acquire customers, and incorrect ways. Listen in to this session's expert as he discusses the right way to obtain new customers, whether through affiliate marketing, search engine marketing or search engine optimization.
You'll learn about:
*Click attribution
*Multivariant targeting and optimization
*Google display networks
You'll leave the session with actionable, takeaway tips for customer acquisition success.
Click here to view this session today.
