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Lifecycle Marketing Volume 2: Converting More Subscribers into Buyers using Effective Email Marketing

January 15, 2013
• Presented By: Retail Online Integration & eM+C
• Sponsored By: RedEye Inc.
• Duration: 40 min

• Speakers: Matthew Kelleher, Chief Commercial Officer, RedEye International; Bill McGowan, VP, Business Development, RedEye Inc.; Shannon Smith, VP, Business Development, RedEye Inc.

• Moderator: Introduction by: Jennifer DiPasquale, Publisher Retail Online Integration & eM+C

• Click Here: Lifecycle Marketing Volume 2: Converting More Subscribers into Buyers using Effective Email Marketing


No matter how great your website is, not all users who visit your site will immediately buy something. However, if they have taken the time to register for your email communication, they have expressed an interest in your company. If nurtured in the right way, they could become buying customers.

Join our speakers for this webinar looking at Stage 2 of the email lifecycle: conversion. They'll explain how to use email to convert more subscribed users into buying customers and will look at the strategies of pre-purchase email programs, including:

  • Welcome
  • Browser
  • Wish list
  • Abandonment
  • Personal triggers

Incorporating these into your pre-purchase email programs will make them much more effective and help you convert more registrants into buyers. The webinar will review real life case studies with demonstrated results.

Sponsored by: RedEye

Click here to view this webinar.

 

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