• Presented By: Retail Online Integration & eM+C
• Duration: One hour
• Speakers: Michael Becker, North America Managing Director, Mobile Marketing Association;
Andrew "Drew"
Koven, President of E-commerce and Customer Experience,
Steve Madden
• Moderator: Melissa Campanelli, Editor In Chief, Retail Online Integration
• Click Here:
Going Mobile: How to Get and Keep On-the-Go Consumers
In this session, originally broadcast as part of the 2010 Retail Marketing Virtual Conference & Expo, speakers discuss best practices around creating a mobile commerce strategy; whether to have a native mobile commerce application or an m-commerce website (or both); best practices around creating a mobile commerce site for the variety of smartphones platforms out there; and a real world case study from a retailer doing mobile commerce right.
Click here to view this session today.
Visit the Retail Online Integration eLearning page to get more information on archived and upcoming webinars and virtual shows.
