• Presented By: Retail Online Integration & eM+C
• Duration: One hour
• Speakers: Michael Becker, North America Managing Director, Mobile Marketing Association; Andrew
, President of E-commerce and Customer Experience, Steve Madden
• Moderator: Melissa Campanelli, Editor In Chief, Retail Online Integration
• Click Here: Going Mobile: How to Get and Keep On-the-Go Consumers
In this session, originally broadcast as part of the 2010 Retail Marketing Virtual Conference & Expo, speakers discuss best practices around creating a mobile commerce strategy; whether to have a native mobile commerce application or an m-commerce website (or both); best practices around creating a mobile commerce site for the variety of smartphones platforms out there; and a real world case study from a retailer doing mobile commerce right.
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