• Presented By: Retail Online Integration
• Duration: One hour
• Speakers: Justin Foster
, Co-Founder/VP, Market Development, Liveclicker; Kevin Ertell
, Chief Marketing Officer, OnlineShoes.com
• Moderator: Melissa Campanelli
, Editor in Chief, Retail Online Integration
• Click Here: Ready, Set, Roll: E-Commerce Video Best Practices and Trends (2012 Retail Marketing Virtual Conference & Expo session)
Click above/below to view this webinar, originally offered as a session at the 2012 Retail Marketing Virtual Conference & Expo.
E-Commerce videos are increasingly playing a key role in driving consumer purchase decisions. In fact, study after study shows that consumers who view online videos are more likely to buy than those who don't. But many cross-channel retailers and e-tailers have yet to tip their toes into the e-commerce video pond.
In this session, Justin Foster
, founder of the Video Commerce Consortium and co-founder of Liveclicker, a video commerce solution provider, guides viewers through best practices around adding video to web sites, product pages and landing pages. In addition, Kevin Ertell
, CMO of Onlineshoes.com and Retail Online Integration advisory board member, will share information around how his company has achieved success with online videos.
By the end of the presentation, viewers will learn:
*how e-commerce videos can increase brand engagement and conversion rates
*how e-commerce videos can lower product return rates and reduce shopping cart abandonment
*how e-commerce videos can improve search engine rankings
*when to use videos on your site...and when not to
*emerging video e-commerce trendsTo view this webinar, click here.